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13 June, 2019 | Blog

Important notes when designing a brand identity for a new design

If a company wants to bring its brand, image to the consumers widely, the design of brand identity is very necessary, in which a complete brand identity will clearly emphasize the trend, personality and expectation of the company to popularize its brand to customers.

Here are some tips when designing a brand identity that you can not ignore.

1. How to use the logo when designing a brand identity

When designing a brand identity, the logo is the first point to note, only when we have a perfect logo, then we are able to complete the brand identity well.Of course, when having a logo, the logo must maintain consistency in all aspects, from where the logo is used to the accepted changes.

You should know that log is the simplest but most important thing for everyone to be able to identify your brand more clearly, so using the image of the logo must be reasonable and preferable.

2. How to use words

Text is also indispensable in the brand identity, in which the style of each type when printing, used digital applications must be clearly unified.

How to use font in the brand identity should also follow some clear rules, which include listing of used font, the application of the type of fonts every time used, and the color, size of the letter…They are all important to note.

Selecting certain fonts used in the design will make the brand identity more perfect, in which the fonts have to be generic and common. Therefore, when choosing fonts,  we may consider different headings and styles for reference and use for your branding design projects.

Most brands, when designing a brand identity, use two main types, in which a perfect brand identity should not use more than 5 types of letters and the use of words.

3. How to use color when designing your brand identity

One of the most important aspects when designing a brand identity is the color scheme, in which the combination of colors contributes to the uniqueness of the brand identity.

Where we design the brand identity, we need to outline the colors, how to use these colors, including the color of the logo, the background color, text color together with various factors.

Be noted that when considering the number of colors, you should ensure to keep it at a minimum level. You also can use the same light color version comprehensively in the design.

In addition, we also need to identify each color, color name and color value of each design project, clearly distinguish the primary colors, sub colors and the replacement of the color palettes, proceed to determine the printing value for digital project.

4 . Use images in brand identity design

When designing a brand identity we also need to consider the rules for the image, in which the image can be a photo or a picture of the design, and remember to write in detail how to use and edit when designing a brand identity.

5. Attention to writing style and tone

Writing style and tone are the last element to consider when designing your brand identity, which applies to everything from ad titles, press releases to blog posts.

The article should be carefully outlined according to the topic that matches the brand you are doing with, in which the type of language used should match the brand.

In addtition, other factors, such as the length of the article, simple, short or complex, lengthy, formal or popular tone, need to be adjusted according to each brand properly.

The best style written in the brand identity must be consistent with the audience and readers, clearly defined goals to adjust the writing style with the most appropriate tone.

6. What you need in your brand identity

A complete brand identity should include the following:

+ Brand overview including history, vision and personality

+ Logo specifications and how to use the logo

+ Palette

+ Table

+ Multimedia Guide

+Specifications use photos including photo style

+ Writing style and tone

+ Design layout and mesh for printing and web projects

+ Letter writing design and namecard.

+ Documentation

+ Specifications for signs and outdoor advertising

+ Visual examples to support each rule (provide examples of appropriate use and not appropriate clearly).