Blog

7 March, 2020 | Chưa được phân loại

How to name a good cosmetic brand?

Cosmetics business is currently choice of many people. When opening a big or small cosmetics store, the first thing you need to think about is to put a nice, unique name. Brand name is the first advertising element that reminds customers of your product. So how to name a cosmetic brand greatly?

Naming a cosmetic brand is the first thing you need to do when you have a business intention. A brand name is more important before you concentrate in quality because this will create a springboard for you to penetrate the market better.

5 Rules to ensure a good cosmetic brand name

To name a good cosmetic brand you should follow 5 rules below:

Rule No.1:  Brand name somewhat represents the quality of products

For cosmetic consumers in Vietnam, you are certainly familiar with the famous cosmetic brands such as: Skin Food, The Face Shop, Green Garden, Homelab Soft Grass, House Leaves … These are all The names of natural cosmetic brands today.

When we hear of these cosmetic brand names, you can immediately imagine products made from nature. So the name has somewhat driven customers to shape the quality of your product provided.

Rule No.2: Name your cosmetic brand really feminine

Cosmetics are largely female-oriented. So when you name the cosmetic brand, you need to pay attention to the feminine element in it. Your name will create sympathy and closer to women.

On the market today, there are also some cosmetic brand names associated with feminine success factors such as: Nang Gom, Her, Huong Thao Natural … Not counting the success of the marketing campaign. Just a good name contributes to create a good effect when approaching customers.

Rule No.3: Ensure unique and strange elements

Brand name is also a tool for customers to identify your products with other businesses in the same field. So the unique – strange element will be put on the top to help impress customers. You can use rules of pronunciation or strange writing to create a strong impression on customers.

Some of the very cool cosmetic brand names on the market that have a unique toxicity that you can refer to are: M.A.C, M.O.I, LaNa, Ohui …

Rule No. 4 Brand name can show your class

The brand name cosmetic should express class – nobility. This is how you shape your customer segment. The words often used to express class such as Royal, Luxury, Boutique … People often borrow the English element to express the elegance that makes your business products become more modern. The women from the past to the present prefer cosmetic brands from foreign countries.

Rule No.5 branding is based on stories

If your company has a story about formation, do not hesitate to exploit this strength. You should name the cosmetic brand based on the meaningful story behind it. The meaning of this story will add value to your brand. It will impact on the subconscious of customers to help them memorize your brand name more.

One of the cosmetic brands that have a good brand story in Vietnam is the royal bud product. By exploiting the story of the heirloom origin of this kind of chalk used for ancient kings. That pollen product has been known and trusted by many women today.

Which factor would you need to ensure when you want to own a good brand name?

One of the cosmetic brands that has a good brand story in Vietnam is the royal bud. By exploiting the story of the heirloom origin of this kind of chalk used for ancient kings, and that pollen products have been known and trusted by many women today.

When you have a list of names for your cosmetic brand, naming the cosmetic brand need to ensure the following factors:

Legality of brand name

The name of your cosmetic brand needs to be legal, protected by the Law. Brand names must never be used by any person, business or organization. By this way, you will not have to worry about going to court to resolve the trademark rights dispute.

Friendliness

A good cosmetic brand name, they not only need to be unique, but also be customer friendly from pronunciation to writing so that people can remember easily. A cosmetic brand name is good when it doesn’t contain misspelled words. When you read the name can you spell it right after hearing.

Besides being customers friendly, it also needs to be friendly with the internet as well. Because you will always ensure that your brand name is better identified through applications such as Facebook, google +, Instargram …

Succinctness

A good cosmetic brand name needs to be concise and flexible. The name should not be too long for customers to read and remember. Because consumers only spend a very short attention span to remember a phrase or a brief word. If the brand name is too long, they will ignore it. So for long brand names, you should use abbreviations up to 2-3 words for customers to remember quickly.

Feng shui element

For those who are idealistic and knowledgeable about feng shui element, they will surely want to name their cosmetic brand in accordance with the five elements. This will help your business prosper. You can refer to some rules of the five elements following:

The letters of  Venus are: C, Q, R, S, X

The letters of Jupiter are: G, K

The letters of Mercury are: Đ, B, H, M

The letters of Mars are: D, L, N, T, V

The letters of Saturn are: A, E, I, O, U, Y

When choosing a letter to name the cosmetic brand, you need to pay attention to choose the first letter according to the five elements or compatible with your horoscope. For example, if your horoscope is Mercury, you should choose the letters of Jupiter.

Analyzing the meaning of some cult cosmetic brands in the market

Sephora

Sephora is the name of one of the famous cosmetic brands from France. The brand name is a combination of two words Sephosis and Zipporah. Sephosis means beauty. Zipporah is the name of the prophet’s wife Moses. This is a person that extremely famous for her perfect beauty. When combined, these two words create a meaningful and memorable name.

M.A.C

M.A.C is the abbreviation of Make – up Art Cosmestics, meaning cosmetic makeup art. It is also the name of the brand that specializes in providing professional makeup cosmetics in the world.

NYX

NYX is a famous American cosmetic brand. This brand name is named after the goddess NYX in ancient Greek mythology. NYX is the goddess of darkness that symbolizes the pride of the night.

SK-II

SK – II is a famous Japanese skincare brand. At first you will think SK-II is some kind of mysterious code. But in fact SK – is an abbreviation of Secrect Key. The name is closely related to Pitera – a company-exclusive skincare formula.

Above are some tips to keep in mind for you when naming cosmetic brands. We hope to help you have more suggestions for creating a good cometics brand name.

Analyzing the meaning of some cult cosmetic brands in the market

Sephora

Sephora is the name of one of the famous cosmetic brands from France. The brand name is a combination of two words Sephosis and Zipporah. Sephosis means beauty. Zipporah is the name of the prophet’s wife Moses. This is a person that extremely famous for her perfect beauty. When combined, these two words create a meaningful and memorable name.

M.A.C

M.A.C is the abbreviation of Make – up Art Cosmestics, meaning cosmetic makeup art. It is also the name of the brand that specializes in providing professional makeup cosmetics in the world.

NYX

NYX is a famous American cosmetic brand. This brand name is named after the goddess NYX in ancient Greek mythology. NYX is the goddess of darkness that symbolizes the pride of the night.

SK-II

SK – II is a famous Japanese skincare brand. At first you will think SK-II is some kind of mysterious code. But in fact SK – is an abbreviation of Secrect Key. The name is closely related to Pitera – a company-exclusive skincare formula.

Above are some tips to keep in mind for you when naming cosmetic brands. We hope to help you have more suggestions for creating a good cometic brand name.